AI Can Fuel Audience-Focused Creative Optimization: Cara Pratt

LAS VEGAS — Artificial intelligence tools could help drive a new era of optimization that will adapt ad creative for cohorts of audiences. That is the view according to Cara Pratt, SVP, Kroger Precision Marketing, 84.51°. In this video interview with Beet.TV, Pratt says AI should be best use to optimize ads for audiences, not […]


Kroger Precision Marketing Aims To Help Disney Deliver For CPGs

MIAMI — Could Homer Simpson help Pepsi shift more soft drinks using the power of connected TV? That’s what Disney aims to find out, by launching a trial in which it will offer Hulu ads targeted using Kroger shopper data. In this video interview with research analyst Joanna O’Connell for Beet.TV, Cara Pratt, SVP, Kroger […]