TV Audience Targeting Develops in France: Canal+’s Mollier

It may be across an ocean, but the advertising challenges faced by main broadcasters in France are little different from those in the United States. In other words, operators are striving to upgrade their TV services with more digital targeting and reporting capabilities in order to satisfy ad buyers that have rapidly been turned on […]

 

FreeWheel Council for Premium Video Europe Debuts At Cannes With Major Industry Support

CANNES – Expanding its premium video advocacy footprint beyond North America, FreeWheel debuted the FreeWheel Council for Premium Video Europe (FWCE) at the Cannes Lions Festival of Creativity. Right out of the gate, the FWCE garnered the support of the some of the biggest TV programmers and operators across the region. Initial FWCE members include […]

 

Canal+ Blesses FreeWheel-StickyADs.TV Combine With Cross-Screen Ad Deal

LONDON – If anyone in the premium video business doubted the logic behind FreeWheel’s acquisition of StickyADs.tv, French media giant Canal+ dispelled it by choosing the combined entity to optimize and manage its advertising inventory across all screens. “So now we can safely say we have a presence as FreeWheel at very single broadcaster in […]