How UniWorld’s Byron Lewis Learned the Value of Storytelling From Radio

A child of the Great Depression who grew up in Far Rockaway, Queens, avidly reading books and listening to radio, Byron Lewis got a sense from an early age that the media wasn’t geared toward African Americans. And that ultimately planted a seed that led him to start an agency. “I began to wonder why […]

 

UniWorld’s Byron Lewis On How a Radio Soap Opera Saved His Agency

Byron Lewis formed UniWorld Group, an African-American and multi-cultural agency, in 1969. But seven or eight years later, his venture capital was running out, and the agency was failing to make enough money to keep the lights on. One big problem the agency had been up against was that there were almost no media outlets […]