Future Viewership Behavior Key Focus For Marketers: Mediavest | Spark’s Terkelsen

LAS VEGAS – At CES, media agencies assume the dual role of soothsayer and gardener. That’s because their clients come to the extravaganza with one main objective. “Show me what the future is going to be,” is how Brian Terkelsen, the Global President of Mediavest | Spark, explains it during a break in the activity. […]