TubeMogul Intros Video Viewability Standards for Digital Video Ads

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much of a video ad is in view and for […]

 
 

TubeMogul Seeks to Solve Viewability Issue

TubeMogul’s most recent initiative has been helping to solve the viewability issue for advertisers. By making the code open source and partnering with competitors, TubeMogul has been working to solve this problem not just for TubeMogul, but for the industry, says Brett Wilson, co-founder and CEO of TubeMogul. Last week TubeMogul, the California-based video ad technology company, announced a $10 […]

 
 

TubeMogul Raises $10 Million Round to Expand in Asia

TubeMogul, the Emeryville, California video ad technology company, has raised $10 million additional C round of funding, lead by Singapore-based SingTel Innov8, the corporate venture capital arm of the SingTel Group, the company announced today. Earlier this year we interviewed TubeMogul CEO and founder Brett Wilson about the company and its opportunities for growth around […]

 
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