One Year In, For Oath The Future of Television Is Addressable

The melding and pruning of assets within AOL and Yahoo under Oath started a year ago this month. A key indicator of Oath’s priorities arose in March when it shut down ONE TV, the self-serve platform for programmatic linear television, to go all in on addressable TV. “The future of how TV is being delivered […]

 
 

Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss

MIAMI — These days, consumers have more choices than ever before about how to consume video and TV content. And that means a new spectrum of opportunities – and challenges – for content owners and distributors. For companies more used to selling the context of their content to advertisers, the hot new possibility – in […]

 
 

Speedy Fios Delivers Addressable TV Advantages: Oath’s Brett Hurwitz

MIAMI – Verizon was ahead of the technology curve when it began offering fiber directly to the home with Fios (fiber optic service) in 2005. Now that its Fios addressable television offering just celebrated its one-year anniversary, the company is able to tout the benefits that speed brings to advanced TV targeting. Because it’s a […]