Radio’s Cumulus Upping Video Strategy In 2015

US radio network Cumulus Media may be best known for its on-air content. But, if JT Batson has his way, the group will soon also be profiting from on-line multimedia presentations. The company’s chief revenue officer tells Beet.TV about plans for Cumulus’ Nash country music station: “On January 1, we’re launching Nash TV, which is a full web video […]

 

Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

Many brands are struggling to effectively operate across both online and TV video channels, Nielsen’s advertiser solutions global head Randall Beard tells Beet.TV in this video interview. “In general, clients either want to extend reach beyond TV using digital or use digital to maximize overlap,” Beard says. “Very few players are doing it very well […]

 

“Angry Birds” is One of the Biggest Video Channels “On Planet”

CANNES – One of the world’s most popular games could also become one of its most pervasive video brands, after Rovio added its Angry Birds Toons cartoon channel to its mobile apps. “Overnight, we updated 1.7 billion games back in March. We’re doing over 100 million views a month,” Rovio chief marketing officer Peter Vesterbacka told […]