Tracking The Consumer Purchase Journey With MEC’s Nathalie Haxby

CANNES – For MEC, understanding the consumer purchase journey involves making waves and showing clients how their “momentum” stacks up against competitors. It’s a blend of data, content and technology—something that the Cannes Lions festival is catching up to, according to the global media agency’s Nathalie Haxby. “We’re seeing a lot of that now with […]

 

From Mississippi Teenage DJ to Media Mogul, the Amazing Journey of Bob Pittman

Now the chairman and CEO of iHeartMedia, Inc., Bob Pittman got his start in the media business as a 15-year-old disc jockey in Mississippi, where he grew up. Motivated to earn money so he could take airplane flying lessons, he first applied to the local men’s clothing store and then tried to get a job […]

 

Ad Agencies Will Have Renaissance Amid Math And Magic: iHeartRadio’s Pittman

CANNES  — Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier brands put their agency accounts back out to review, many have begun to wonder – is the ad agency over? But Bob Pittman doesn’t see it that way. Pittman, who oversaw the creation of MTV, led […]