comScore’s ‘Five-Screen’ Measurement Launching Late 2014

Media measurer comScore will syndicate its ambitious program to track audience consumption across five device types with a common currency later this year. “We’re about to deliver the product (Project Blueprint) to CIMM, that’s phase two,” says comScore chief research officer Josh Chasin, referring to the Coalition for Innovative Media Measurement (CIMM), a group of leading […]