How A TV App Is Rebooting CPG’s Consumer Relationship

COLOGNE — Way back when everyone was busy turning panic about smartphones distracting TV viewers in to a “second screen” opportunity, I revealed a new app that got me excited. “I have seen the future of TV and it is called ‘Zeebox’,” I wrote, breaking news of the new mobile app which helped TV viewers […]

 

Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female focus this year in its pivot. “When a drama […]

 

Zeebox Users Up After Beamly Rebrand

SAN FRANCISCO — One of the social TV space’s most talked-about apps has apparently succeeded in driving up its user base after recently renaming and rebranding. “Traffic is up 25% to 30% month-on-month, so it’s going very well,” says Beamly co-founder Anthony Rose, who in April rebranded Zeebox, the service he launched in 2011, to […]