News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

Australia is one of the world’s leading online advertising markets. So how will the year ahead play out in the nascent field of “programmatic” TV advertising? TV companies have to get onboard or risk being left behind, says one sector exec. “2015 will be the year many of them realize they’ve got to get on this […]

 

News Corp Sees Australia Out-Pace EU For Programmatic Growth

It may not usually be considered amongst the leading internet nations, but Rupert Murdoch’s motherland is pushing ahead of the pack when it comes to the online ad sales techniques known as “programmatic”, says News Corp’s ad exec. “Worldwide, there’s definitely a programmatic sensation,” the group’s ad marketplaces VP Charlie Weiss tells Beet.TV.  “Australia and […]

 

Automated Video Ad Buying Growing Up Down Under

NAPA, Ca — Online advertising’s programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia’s shores. “Most of our clients are on board with the concept and are shifting considerable budgets over in to the concept of programmatic buying,” Phil Cowlinshaw, Head of Technology at Australian media agency […]