Outbrain Acquires “Visual Revenue”

Outbrain, the fast-growing content recommendation engine, has acquired “Visual Revenue,” a start-up that helps editors organize news pages with data. The news was reported earlier today by the Wall Street Journal.


Opt-In Video Ads Deliver 90% Completion Rates, Jun Group’s Reichgut

Interactive and opt-in ad formats can drive engagement substantially, and that’s why publishers and technologists are testing a range of new digital ad formats. Jun Group, for example, delivers opt-in video views and has been profitable since its founding five years ago in part because of the opt-in, reward-based approach, says Mitchell Reichgut, CEO of […]