GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Thus far, the rise of automated, “programmatic” online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WPP media agencies,  looks set to redefined “programmatic” as merely new “pipes” through which to do business with old partners. “By the end of this year, we don’t want any of […]