‘Programmability Is The Next Big Thing’: 25 Buyers Go Banzai For AppNexus’ ‘Bonsai’

CANNES — Twelve months after it launched an ability for advertisers to introduce custom logic to ad buying, AppNexus claims 25 clients are using the tool. Last year, the ad-tech platform bowed AppNexus Programmable Bidder (APB), a way for buyers to connect with AppNexus via API. One part of that was Bonsai – a way to let advertisers “decide […]