Anne Hunter
Measurement of Fraudulent Traffic Must be Stricter, comScore Says
AUSTIN — As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comScore, in this interview with Beet.TV. The problem has intensified with the growth of digital video advertising. “Because marketers are moving their budgets to digital, there is an incentive for bad players […]