TruOptik Helps Broadcasters Target BitTorrent Users With Ads

LAS VEGAS — Historically, Hollywood has fought P2P piracy with legal action. But what if studios and channel operators could solve the download problem with advertising? That’s what TruOptik thinks could happen. The Stamford, CT, company’s technology employs “census-level measurement of peer-to-peer file sharing across the BitTorrent protocol” to create “the largest, IP-based non-cookie-reliant data set of entertainment […]