Advertisers Want Agility & Insight: Meredith’s Borsa

If there is one word that has defined how media companies and brands have had to respond to COVID-19 in 2020, it is “agility”. Across the industry, advertisers have had to quickly alter their messaging. But the need for agility also extends to publishers. In this video interview with Beet.TV, Alysia Borsa, chief business and […]

 

At Meredith Corporation, Data Is Powerless Without The ‘So What?’

At the new Meredith Corporation, the term “so what?” isn’t a reference to the song popularized by the singer Pink. It’s the desired nexus between the “persistent and dynamic data” that America’s largest magazine publisher collects on its consumers. “It’s great to have data, but you need to turn it into the so what?” says […]