Data Tell Story of Changing Viewership Habits: PMX’s AJ Kintner

The shift in viewership from linear TV to streaming video has transformed the way advertisers seek to reach target audiences. Data-driven targeting strategies have become more prominent as consumers spend more time with digital media. “TV has completely changed. We’ve been trapped in our houses and watching a lot more of it, but at the […]


Death Of The Cookie & New Regulation Will Change Advertising: Merkle’s Kintner

GDPR may have been just the start. The new European data protection regulation caused shockwaves last year when it forced stringent new consent limitations on how companies gather and use audience data. But a collection of new developments promises to mean ad land must continue to respond and evolve to the changing privacy landscape. That […]