Advanced Advertising Summit 2019
Audience Segments Are Empowering Local Advertisers: Comcast Spotlight’s Brendan Condon
Contrary to some thinking, local advertisers quite often know who their existing and potential customers are. They just don’t always know how best to reach them, but local audience segments that weren’t available three years ago are helping to solve that. “The local marketers are some of the most sophisticated marketers that you’ll find out […]