Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

LONDON — The rise of video-on-demand means ad networks must step up and create environments where brands feel safe advertising, says one video ad tech exec. “Ad networks have a need to stay abreast of what technology is requiring,”¬†global accounts SVP Jana Eisenstein of Videology tells Beet.TV. “Advertisers’ primary concern for VOD is brand safety […]

 

Video Ad Networks Must Become Unique To Survive

LONDON — The rise of advanced data-driven and otherwise “programmatic” online advertising sales processes is challenging traditional ad networks to step up and defend their place in the future, a Beet.TV panel of industry execs agrees. “For the development of video as a legitimate channel, they were a necessity,” Videology’s global TV strategy head Rhys […]