a Beet.TV Leadership Series presented by
There’s more to context than meets the eye. In this 8-part series, we will delve into what we really mean by contextual advertising and seek to understand how content targeting offers the ability to unify a fragmented media ecosystem.
When we say “context” in digital advertising it really means a lot of things, and its definition keeps expanding as technologies, platforms and environments evolve. The best contextual strategy is to build an understanding of the levers that are right for your brand, campaign, publication or platform, and paint that bigger contextual picture of where your audience connects most successfully with advertisements.
Production and Distribution
The series is in production. All reporting will be done remotely via Zoom. Interview sessions typically are done in under 30 minutes. Published videos are 5-10 minutes in length.
Videos will be published on Beet.TV, its syndication network and via its social media channels. To suggest a candidate for the series, please contact Katy Charles, Senior Producer at Beet.TV – katy@beet.tv.