RANCHO PALOS VERDES, CALIF. – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, founder and chief executive of Ad Fontes Media, said her company’s mission is simple but ambitious: rate news sources for [...]

LONDON - Advances in infrastructure and computing power are fundamentally changing how programmatic advertising operates on the supply side, enabling faster, more sophisticated decision-making that was previously impossible, said Sarah Botherway, marketplace operations director at Index Exchange. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Leadership Summit, Botherway said improvements in latency and processing power have transformed [...]

RANCHO PALOS VERDES, CALIF. — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths of knowing what ads are working in real-time, the need to apply a genuine understanding is where multimodal video foundation models like that of Twelve Labs comes in.  “Video is just really [...]

RANCHO PALOS VERDES, CALIF. - When it comes to advertising alongside video content, context has always mattered. But artificial intelligence is taking that context to a granular new level, potentially transforming how brands engage with viewers. The technology is enabling a shift from broad-brush categorization to pinpoint, scene-by-scene understanding of content – meaning ads can be matched to the exact moments [...]

LONDON – Retail media is entering a new phase, shifting from a narrow focus on placements and proximity to purchase toward a broader, intelligence-driven role across the full marketing funnel, said Samantha Bukowski, global head of commerce at WPP Media. Speaking with Beet.TV contributor Robert Andrews at the Beet.TV and WPP Media Global Leadership Summit, Bukowski said the industry is finally [...]

RANCHO PALOS VERDES, CALIF. – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales and agency relations, said the company [...]

RANCHO PALOS VERDES, CALIF. – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI are converging to make advertising [...]

For all the talk about artificial intelligence complicating the business of advertising and media, there’s an argument to be made about how it simplifies the challenge of content discovery. For Gracenote, the path to easing consumers’ desire to find what they want to watch on TV involves allowing advertisers to upload brand briefs into large language models that identify appropriate [...]

RANCHO PALOS VERDES, CALIF. - Is the potential for machine learning and artificial intelligence to revolutionize premium video advertising is being held back by an unglamorous problem? Some in the industry think of a common identity framework is needed to prevent inconsistent reach and skewed measurement. David Levy, CEO of OpenAP, agrees. In this video interview with Beet.TV, he said the industry [...]

ORLANDO, FLA. — Artificial intelligence functions as a tool that handles mechanical and repetitive tasks, freeing human creators to focus on imagination, storytelling, and artistic expression that only humans can deliver. “AI is an enhancer, not a replacement of the human,” Denise Colella, VP, Global Digital Strategy Group at Adobe, told Beet.TV contributor David Kaplan at the ANA Masters of Marketing [...]

RANCHO PALOS VERDES, CALIF. – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, lies in doing more of [...]

The booming retail media sector's greatest strength lies not just in its expanding footprint but in its foundation of actual sales data. Unlike traditional programmatic channels where marketers append third-party data and push it downstream, in retail media networks, purchase insights flow upward through the system, enabling genuinely informed targeting decisions. "It is not guessed, it's not modeled, it's not attributed. It [...]

RANCHO PALOS VERDES, CALIF. — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of any measurement system owes much to [...]

RANCHO PALOS VERDES, CALIF. — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you're able to have a sound identity layer that can identify consumers and then [...]

RANCHO PALOS VERDES, CALIF. — Among advertisers’ hopes for artificial intelligence is the ability to shape and reshape creative moments within scenes streaming on CTV to bring more emotionally resonant ad experiences at scale. “Every piece of content that we all watch elicits a different emotional reaction or an association. So why shouldn’t the creatives be aligned to that type of [...]

The most unexpected twist in Omnicom Group’s landmark merger with Interpublic Group is how many agency brands the combined company chose to keep intact, said Brian Wieser, chief executive of consulting firm Madison and Wall. Speaking with Beet.TV editorial director Lisa Granatstein, Wieser said he had anticipated deeper consolidation, especially across media agencies, than what Omnicom has announced so far. Wieser said [...]

Television has evolved beyond its traditional broad reach positioning to deliver the precision targeting capabilities once exclusive to digital channels, fundamentally changing how healthcare brands approach video advertising strategies. “Television is delivering the kind of precision targeting that we once thought only possible in digital,” Ashley Luongo, CRO of TV ad platform OpenAP, told Beet.TV Editorial Director Lisa Granatstein. “We can [...]

The long-held ambition for connected television advertising is finally coming into focus: recreating the immense, immediate reach of traditional linear TV, but with a new layer of intelligence that its predecessor could never offer. As viewers increasingly self-select their content, ad spending is following them into the streaming world, with US CTV ad investment projected to hit $40.90 billion by 2027. This [...]

RANCHO PALOS VERDES, CALIF. – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV contributor David Kaplan at the Beet [...]

RANCHO PALOS VERDES, CALIF. – As the advertising marketplace grows more complex, “convergence” has become both a buzzword and a necessity, said Chance Johnson, chief commercial officer of Nexxen, during a conversation with Beet.TV contributor David Kaplan at the Beet Retreat LA. Johnson described consolidation across the industry as an unavoidable outcome of fractured incentives and increasing operational complexity. Buyers and [...]