As live streaming continues its global takeover of sports, concerts and cultural events, the IAB Tech Lab is stepping in with a new solution to a growing problem: how to serve ads reliably during massive, unpredictable audience surges. Anthony Katsur, chief executive of the IAB Tech Lab, this week introduced the Live Event Ad Playbook -- nicknamed “LEAP” -- a four-phase [...]

NEW YORK — The pressures on media buying, from consumer privacy restrictions to finding the right place and time for the right message, have never been simple to manage. But to get a truly acute sense of the depth of complexity and opportunity buyers grapple with daily, just look to healthcare marketing, said McLean Shaw, Sr. Director, Head of Product [...]

CANNES – Programmatic advertising is moving beyond its reputation as a lower-funnel tactic and gaining new traction among pharmaceutical brands, thanks to evolving TV upfronts, improved measurement tools and greater flexibility in buying, according to experts speaking at the Cannes Lions International Festival of Creativity. Francis D’Hondt, senior vice president of addressable health at Interpublic Group’s Kinesso, said the long-standing perception [...]

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the agency’s partners like United Airlines and [...]

CANNES — For years, the advertising industry has often viewed data privacy compliance as a cost of doing business, a limiter on marketers’ ambitions. But could privacy be a competitive advantage? This was the consensus from a panel of executives from Kroger, Intuit, Lyft, and LiveRamp. Interviewed by Tameka Kee at a LiveRamp-hosted event in Cannes, they argued that building a privacy-first [...]

CANNES - In retail media, like many trends in advertising, all roads right now are leading to AI. For Uber Advertising, that intersection represents a unique opportunity to capitalize on high-intent moments. The transportation and delivery giant has been leveraging AI capabilities for nearly a decade, initially to match drivers with riders. Now, those same technologies are being applied to create [...]

As audiences fragment across platforms, the industry is grappling with how to monetize and measure in a cohesive way, a challenge that is forcing a fundamental rethink of long-standing business models. For one industry executive, the path through this labyrinth of new workflows, currencies, and platforms requires a singular focus. “The ecosystem is complex, and what we really need is simplification,” said [...]

The advertising industry’s relentless pursuit of programmatic efficiency could be leading it toward an unintended, and undesirable, destination: a sea of sameness. As more brands adopt the same automated tools and data sets, there is a growing risk that they are simply canceling each other out in a marketplace built on the principle of differentiation, according to Laurel Rossi, chief growth [...]

CANNES - At this year’s Cannes Lions International Festival of Creativity, artificial intelligence dominated conversations across the Croisette, and the Beet.TV stage was no exception. In a panel discussion moderated by Beet.TV contributor Tameka Kee, executives from United Airlines, LiveRamp, Newton Research and Microsoft discussed how AI is reshaping data collaboration, media analytics and creative possibilities across industries. Making data ready [...]

AMENIA, NY – The long-standing boundaries between buying and selling in programmatic advertising are dissolving as supply-side platforms assert greater influence over media investment decisions. “The supply side is taking on an increasingly more significant role in media buying today,” Gregory Sherrill, VP of Demand at Magnite, told Beet.TV contributor David Kaplan in an interview at the Beet Retreat Berkshires 2025. [...]

CANNES – With the advertising industry still on a mission to simplify its notoriously convoluted digital supply chains, supply-path optimization (SPO), a buy-side-led effort to consolidate spending through fewer, more efficient intermediaries, has been a key avenue. But, in the booming connected TV space, some major publishers are starting to flip the script. Instead of passively waiting for agencies to curate [...]

In the rapidly evolving landscape of sports media, The E.W. Scripps Company is betting big on women’s sports, and not just on broadcast television. Joe Naylor, senior vice president of streaming and digital at Scripps, says the company is taking a “platform-agnostic” approach to ensure women’s sports reach as many households as possible, from traditional TV to free ad-supported streaming. In [...]

CANNES - United Airlines is reimagining what it means to engage travelers, not just as passengers, but as a dynamic media audience. At the Cannes Lions International Festival of Creativity, Luc Bondar, chief operating officer and president of United Airlines MileagePlus, shared how United’s commerce media platform, Kinective Media, is setting a new standard for loyalty-driven marketing. “This is an exciting [...]

AMENIA, NY - These days, it feels like the established playbook for advertising is being torn up and rewritten in real-time. The rapid adoption of AI is forcing a fundamental re-evaluation of everything from the creative process and media buying to the very definition of consumer influence, leaving many to wonder what the final manuscript for marketing will look like. This period [...]

CANNES – In an advertising landscape flooded with more than 250 retail media networks, how will contenders stand out? CVS’ own retail media division believes pairing online community conversation with purchase history can unlock high-intent moments with a "three dimensional" web of influence. Its goal is to create a “win-win-win” for consumers, brands, and media partners by leveraging unique data and technology [...]

AMENIA, NY - At the Beet Retreat Berkshires, Maureen Bosetti, chief investment officer at Interpublic Group’s IPG Mediabrands, shared her insights on how data, automation and AI are transforming the media landscape, and what keeps her up at night as the industry evolves. Speaking with Beet.TV contributor David Kaplan, Bosetti pointed to the growing importance of integrating clients' first-party data with IPG’s [...]

For decades, television advertising has largely been the preserve of a thousand or so major brands with the budgets and know-how to navigate its complex buying landscape. Now, one of the industry’s biggest players is leading an effort to tear down the walls to the premium video ad market. Comcast's strategy involves redesigning the entire process of buying television inventory to [...]

CANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS's 90 million ExtraCare members with Reddit's 108 million daily active users. The collaboration aims to create new opportunities for brands to reach health-conscious consumers where they're already discussing symptoms, treatments and product [...]

CANNES – The explosive growth of retail media is creating new opportunities for brands to harness first-party data, but that growth depends on trust, privacy, and evolving the consumer experience, says Shawn McGahee, head of retail media at Google. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, McGahee called the rise of commerce media a [...]

CANNES – Marketers should stop settling for “decent” results and instead push for greatness by eliminating inefficiencies and rethinking how they measure success, says Jeremy Cornfeldt, president of performance marketing firm Tinuiti. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, Cornfeldt laid out the company’s approach to cutting waste and maximizing impact for brands. “Our ‘Love [...]