LAS VEGAS — The open internet has become increasingly fragmented over the last decade. In this video interview with Beet.TV, Katie Secret, EVP of marketing at Teads (formerly Outbrain), described how the proliferation of channels, content types, and platforms has created a need for more holistic ad solutions that can show value across the entire media mix. Outbrain combined with Teads [...]

For a 131-year-old, The Hershey Company certainly has an appetite for new technology. The confectionary company has been rolling out a suite of new activities to support creative development. In this video interview with Beet.TV, Vinny Rinaldi, VP of media and marketing technology, explains his philosophy. Innovation imperative Rinaldi said he believes that the acceleration of creative technology will be one of the most [...]

The creator economy is exploding and expanding, as influencer marketing gives way to real creator engagements and as more individuals start recording, writing and publishing for themselves. However, some in marketing worry the sphere is also hampered by a lack of standardized practices and industry-wide benchmarks. How can such a dynamic industry navigate the intricacies of brand partnerships, authenticity, and the [...]

PALM SPRINGS, Calif. -- A new wave of businesses will soon hit the $1 billion revenue mark with fewer than 100 employees, driven by the transformative power of artificial intelligence, according to an ad industry veteran turned thought leader and author. Speaking about his latest book "Rethinking Work," Rishad Tobaccowala, author and advisor, says AI's lean revenue machines will dramatically contrast [...]

PALM SPRINGS, Calif. -- A new, “business-friendly” US presidential administration will be “very positive” for the digital media and advertising industry, according to the digital ad industry's representative body. The change in leadership brings a new approach to regulation, particularly at the Federal Trade Commission (FTC), where a new chair is expected to adopt a more "sensible" stance compared to the [...]

Marketers are struggling to target audiences within today’s fragmented media landscape. How can they put the pieces back together again? Media companies are looking to understand how they can operate effectively in this fragmented environment, according to Julie Clark, SVP of media and entertainment at TransUnion, in this video interview with Beet.TV. She described how new research has spotlit the impact of [...]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation at the Albertsons Media Collective, in [...]

LAS VEGAS - The growing role for artificial intelligence in advertising, marketing and commerce was a key theme for discussion at CES 2025. The possibilities for "conversational commerce" are growing as e-commerce marketplaces such as Amazon, which last year introduced an AI-powered shopping guide called Rufus, seek to personalize experiences for their customers. Bringing consumers into the purchase funnel has [...]

LAS VEGAS -- While AI has made significant headway on the creative side of advertising, its potential for measuring and optimizing ad performance is just beginning to be realized. The use of artificial intelligence could transform the way brands measure and optimize their impact - but, here, the technology is still in its early days, according to Tyler Fitch, SVP of partnerships [...]

Television audiences tend to divide their time among a variety of video sources to see a full range of programming. To help local businesses to reach these multiscreen audiences, Spectrum Reach collaborated with Amazon Ads, the advertising platform of the e-commerce giant, as a local reseller for Amazon Ads advertising inventory. “We're bringing together our streaming and traditional TV inventory, our [...]

PALM SPRINGS, Calif. – Advertising agencies have undergone major changes in the past decade amid technological advancements and shifts in consumer behaviors. Within agencies, media buying has been one of the best opportunities for growth as marketers mine consumer data to better understand the best ways to reach new and existing customers. “The agency industry itself is actually holding up reasonably [...]

LAS VEGAS – CES not only serves as a showcase for the products that shoppers may soon see on store shelves or for sale online, but also for advertising agencies to meet with clients, media outlets and other vendors. This year’s gathering had a collaborative spirit as marketing professionals ponder how artificial intelligence is going to change the way they [...]

LAS VEGAS -- Retail media is exploding, and Brian Gleason wants to take a big bite. In a November investor update, Criteo outlined its own retail media offering. Speaking at Omnicom's Commerce Media Summit at CES 2025, Brian Gleason, President, CRO, Retail Media, Brian Gleason, offered his views on artificial intelligence, measurement and the future of retail media in this video interview [...]

LONDON – UK broadcaster ITV is embracing outcomes-based measurement, not just to prove the power of TV advertising but also to compete on a level playing field with digital platforms. "Outcomes have won in the marketplace," said Sameer Modha, Measurement Innovation Lead, Commercial at ITV, in this video interview with Beet.TV. "More than half the money has been spent on outcomes. So [...]

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, "Striking the Balance: The Consumer Perspective on Privacy, Preference, and Personalization", found 80% of U.S. consumers prefer free internet access supported by ads and over 70% are willing to share [...]

Connected TV is no longer an “emerging” platform - it has arrived as a real, mainstream channel where consumers are increasingly consuming content. But, as viewers watch programming across multiple devices, marketers must develop cohesive cross-platform advertising strategies to maximize engagement and reach. "Consumers aren't just watching content on their connected television. They're watching it on across many platforms, across different devices," [...]

LAS VEGAS – With its ability to draw insights from vast amounts of data, artificial intelligence is playing a key role in helping advertisers to understand how audiences are likely to respond to how they’re represented in campaigns. Such insights are a priority for the Ad Council, the nonprofit ad group, in creating effective public service announcements. “We're a nonprofit that [...]

LAS VEGAS — Roku already has a huge installed base. Now it’s upgrading its ad infrastructure. The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities. The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and enabling advertisers to leverage deterministic identifiers for [...]

LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across the broader open internet is really [...]

LAS VEGAS – The app stores on connected televisions are becoming more like the app stores for smartphones, offering a growing variety of streaming video, gaming and shopping. The ensuing fragmentation makes audience data more valuable for brands and their media agencies. “We still have a big issue of fragmentation. There's just amazing content, but it's distributed everywhere, which creates a [...]