CANNES -- The convergence of addressability and performance in connected TV is taking a step forward as the two largest streaming platforms join forces. A new partnership between Roku and Amazon is creating what executives describe as the first authenticated CTV identity graph covering more than 80% of all streaming, a development that promises to reshape how advertisers approach the medium. "Roku [...]

CANNES -- The future of shopping may involve conversations with bots, not browsing websites. Agentic shopping – where AI-powered agents handle purchases – is poised to become as crucial for brands and retailers as having a website is today. “I do believe in the future of agent shopping,” said Michael Komasinski, CEO of Criteo, in a video interview with Beet.TV at [...]

CANNES – Artificial intelligence continues to redefine modern marketing, and digital advertising agency PMG is doubling down on its belief that the future lies in platforms, not just partnerships. That vision is taking shape in the form of Alli Marketplace, a new martech exchange announced this week that is embedded directly into PMG’s proprietary operating system, Alli. The implications extend far [...]

CANNES - Television advertising is no longer just a vehicle for brand awareness. It’s now a measurable, performance-driven tool that delivers results across the entire marketing funnel, said Dawn Williamson, chief revenue officer of Comcast Advertising, in this interview with Lisa Granatstein, editorial director of Beet.TV, at the Cannes Lions International Festival of Creativity. In an interview following the announcement of [...]

CANNES — The ability to reach consumers at the precise moment they're engaged in a specific activity is the holy grail for advertisers. For one rapidly growing commerce media platform, that moment happens millions of times daily during rides and deliveries. Positioning itself as a "commerce media company" rather than strictly retail media, Uber Advertising is leveraging its unique position in [...]

CANNES -- The mobility revolution has created more than just a convenient way to get from A to B. It's generated vast oceans of data about consumer behavior, location, and intent – and now those signals are being transformed into advertising opportunities. Uber thinks its wealth of first-party data – drawn from 170 million monthly users making over 3 billion rides [...]

CANNES — After TV viewing pivoted to on-demand, “live” content may be coming back — with a twist. Younger audiences are increasingly associating live experiences with social platforms and streaming rather than traditional broadcast events, said Megan Pagliuca, chief product officer at Omnicom Media Group, in this video interview with Beet.TV. She said this evolution means brands must adapt their strategies to [...]

CANNES — With so many retail media networks now taking off, how are ad buyers ever going to measure them all? Retail media networks' varying measurement approaches create significant complexity for marketers trying to evaluate performance across platforms, according to Amie Owen, global chief commerce officer, IPG Mediabrands. "I don't necessarily think it's a challenge, it's something we all have to solve [...]

The rise of streaming is ushering in a format revolution that echoes the early days of digital advertising. But getting the most out of CTV for advertisers, media companies, and consumers is going to depend on a number of choices by the industry at large, said Cory Greenberg, head of Streaming, North America, at Index Exchange. “Emerging formats are taking over [...]

Amazon Ads and Roku have joined forces in an exclusive new partnership that integrates Amazon’s demand-side platform with Roku’s advertising inventory, unlocking what the companies claim is the largest authenticated connected TV footprint in the United States. (As part of Beet.TV's coverage of this major news event, we're republishing our interview with Dylan Moorhead, director of global publisher business development [...]

CANNES — In a wide-ranging interview during the Cannes Lions International Festival of Creativity, Sir Martin Sorrell, executive chairman of digital advertising and marketing company S4 Capital, outlined a turbulent but opportunity-rich landscape for the advertising industry. Geopolitical instability, rising client demands for efficiency and the disruptive force of artificial intelligence are driving these changes. “We’re disruptors by nature,” Sorrell said [...]

NEW YORK - Warner Bros. Discovery is reimagining the traditional upfront by offering a flexible, cross-platform model that prioritizes cultural relevance, audience targeting and cutting-edge technology, said Jill Steinhauser, the media company’s group senior vice president of platform, monetization and partnerships. In this interview with Beet.TV contributor David Kaplan, Steinhauser described how WBD is embracing a new era of advertising transactions. [...]

CANNES - The world's largest advertising festival is getting even larger, with record attendance, partnerships, and award entries marking a significant evolution in how the event engages with the French Riviera city that hosts it. No longer content to be confined within the walls of the Palais des Festivals, Cannes Lions has over time transformed into a citywide celebration of creativity [...]

NEW YORK - As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn't just better targeting or AI-generated content. It's authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said in this interview with Lisa Granatstein, [...]

The battle for consumer attention is increasingly being waged in unconventional spaces, and for one major airline, the sky itself presents a fertile ground for media and commerce innovation. A year after launching its media network, United Airlines is looking beyond traditional advertising, aiming to transform the travel journey into a seamless, shoppable experience. In this video interview with Beet.TV, Richard Nunn, [...]

Domestic U.S. travel is set to outpace international tourism as economic headwinds continue to impact global mobility patterns. That shift is creating a significant opportunity in the U.S. Hispanic market, where travelers are showing outsized engagement with domestic destinations, including parks, cruises, and lodging facilities. "They are the fastest growing engine in terms of travel overall in the U.S.," said Fernando Romero, [...]

Retail media networks have figured out how to build successful businesses on their owned properties. Now they’re ready for something bigger, according to Jeremy Woodlee, GM for Enterprise at Infillion. “I would call the end of the first era — for a lot of them — is right now,” Woodlee told Beet.TV. “They figured out they can have a media business [...]

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance throughout the consumer journey. "It's really hitting [...]

The upfronts have traditionally been about the stars of coming content and big brand plays. But to Craig Spirelli, GM, Business Development at The Trade Desk, programmatic has transformed the 60-year-old TV marketplace into something more sophisticated.  “Why not have both where you have great content, but then you can layer on your first party data to that content,” Spirelli told [...]

NEW YORK - At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol Marino, assistant vice president and senior brand strategist at FM. “We like to think of ourselves as [...]