Mythbusting with LiveRamp Video GM Allison Metcalfe

As advanced TV, addressable TV and connected TV all evolve, confusion around best practices is bound to arise, particularly as advertisers navigate new methods of audience identification, targeting and measurement. During the Beet Retreat, a half-day Beet.TV event in New York hosted by Publicis Media, Joanna O’Connell, principal analyst at Forrester Research, asked LiveRamp Video […]

 
 

Publicis’ Nicole Whitesel: Risk-Taking Is Central to Transforming the Upfronts

As advanced television takes a greater hold on the industry as a whole, Nicole Whitesel, EVP of Advanced TV at Publicis Media, believes that exploring unfamiliar territory is an essential step in connecting with advertisers and other networks. Whitesel was interviewed at the Beet Retreat at Publicis by Joanna O’Connell, VP & Principal Analyst at […]

 
 

Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark

While systems for advance targeting ads to individuals and groups have been well established for digital video, these solutions are becoming increasingly attainable for linear television programming. This emerging sector will be on of the main topics of a half-day Beet.TV event on October 22 hosted by Publicis Media and sponsored by FreeWheel and LiveRamp. […]

 
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