The Publisher’s Playbook: Navigating Streaming, Advertising & Growth in 2025, a Beet.TV Leadership Series at CES 2025, presented by Innovid
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
Television audiences tend to divide their time among a variety of video sources to see a full range of programming. To help local businesses to reach these multiscreen audiences, Spectrum Reach collaborated with Amazon Ads, the advertising platform of the e-commerce giant, as a local reseller for Amazon Ads advertising inventory. “We’re bringing together our […]
Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising
LAS VEGAS — Roku already has a huge installed base. Now it’s upgrading its ad infrastructure. The company recently unveiled its Roku Data Cloud, a collaborative data environmentdesigned to empower advertisers with improved planning, targeting and measurement capabilities. The platform aims to enhance data collaboration within the advertising ecosystem, addressing challenges related to identity resolution and […]
Xumo Aims to Simplify Streaming and Boost Advertiser Outcomes
LAS VEGAS — Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices. The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo’s own AVOD channels into a single, easily […]
FAST and Friendly: Philo Aims to Keep Streaming Sophistication Simple
LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]
Disney’s Barnes Sees Programmatic Dominating Advertising
LAS VEGAS — The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive. “The year to come is, for me, programmatic,” said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with […]
Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
Smart ad-supported publishers and TV/video companies have been racing to provide advertisers with the tools they need to reach consumers across a fast-changing array of platforms. But what should they do next, to differentiate themselves in 2025? Lean in and embrace partnership, according to one tech exec who has been enabling those companies. Disney Praised […]