The Flight to Cannes: Commerce Media Takes Off, a Beet.TV Leadership Series, presented by Kinective Media by United Airlines

AMENIA, NY — Travel has emerged as a bellwether for commerce media for several reasons, chief among them is the ability to connect data and content from 35,000 feet up in the air on down to the ground. That’s how Cara Lewis, chief investment and activation officer at dentsu international, explained the opportunities for the […]

CANNES — The mobility revolution has created more than just a convenient way to get from A to B. It’s generated vast oceans of data about consumer behavior, location, and intent – and now those signals are being transformed into advertising opportunities. Uber thinks its wealth of first-party data – drawn from 170 million monthly […]

The battle for consumer attention is increasingly being waged in unconventional spaces, and for one major airline, the sky itself presents a fertile ground for media and commerce innovation. A year after launching its media network, United Airlines is looking beyond traditional advertising, aiming to transform the travel journey into a seamless, shoppable experience. In […]

Domestic U.S. travel is set to outpace international tourism as economic headwinds continue to impact global mobility patterns. That shift is creating a significant opportunity in the U.S. Hispanic market, where travelers are showing outsized engagement with domestic destinations, including parks, cruises, and lodging facilities. “They are the fastest growing engine in terms of travel […]

An inflection point may have arrived for commerce media, as the confluence of digital shopping transformation, privacy changes, and the deprecation of traditional identifiers forces brands to rethink their conversion strategies. This evolution is creating new opportunities at the intersection of media exposure and transaction points, providing advertisers with real-time feedback loops that enhance performance […]

A CTV campaign leveraging United Airlines’ commerce media network, Kinective Media, reached over 250,000 net new households and drove 20% of sales for a luxury brand client, The Trade Desk revealed in a recent Beet.TV interview. The campaign demonstrates how The Trade Desk is combining its traditional demand-side platform capabilities with new audience segments from […]

In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it’s been widely established that attention is a better proxy for media quality than viewability,” Guldimann said in this interview with Beet.TV contributor David Kaplan. […]

Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return […]

We all know commerce media is soaring – but, with an airline propelling the trend, now it’s really taking off. Kinective Media by United Airlines aims to help brands reach consumers at key moments throughout their journey, from booking to destination. In this video interview with Beet.TV, Elizabeth Donovan, SVP, global head of commerce & […]

These days, it seems like everyone in marketing is talking about personalization. But some are coming to recognize that getting there hinges on a prerequisite, a data science challenge – accurately resolving fragmented consumer identities across different channels. While marketers have access to more consumer data than ever, some struggle to create unified views of […]