Question Everything, a Beet.TV Leadership Series at NewFront 2025, presented by Digitas
OtterBox Reinvents Brand Story with ‘Made for Yes’ Campaign, New Consumer Focus: Otter’s Samantha Quagliano
NEW YORK – OtterBox is stepping out from behind its rugged reputation to tell a new story about its phone-protection products – one built not just on durability, but on connection, emotion and evolution. After years of dialing back on brand awareness media to manage operating costs, Otter Products is making a deliberate return to top-of-funnel […]
Digitas’ John Kahn on the Future of Trust, Tech and Retail Media: ‘It Starts with Brand Truth’
NEW YORK – As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn’t just better targeting or AI-generated content. It’s authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said […]
Engineering-First Ethos Drives Brand Strategy for B2B Marketing: FM’s Rebecca Bardol Marino
NEW YORK – At a time when buzzwords like “disruption” and “innovation” dominate brand narratives, FM Global is leaning into something older — much older. The commercial property insurer’s core identity hasn’t changed since its founding in 1835: prevention over payouts, said Rebecca Bardol Marino, assistant vice president and senior brand strategist at FM. “We […]
Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ Season
This spring has been one of the roughest on allergy sufferers. But for fans of the Netflix hit series Bridgerton, “Polin season” and “pollen season” was the right marketing treatment supplied by Haleon, the global consumer health company behind brands like Advil, Sensodyne, and Flonase. In this case, adding a dose of allergy reliever Flonase […]
Brand Entertainment Must Compete with Hollywood, Not Just Other Brands: Digitas’ Mark Book
NEW YORK – In today’s content-saturated marketplace, standing out requires more than just an ad budget — it demands cultural relevance and cinematic ambition. That’s the message from Mark Book, head of content at Digitas North America, who is spearheading a bold push into brand-funded entertainment with the launch of Digitas Pictures. Speaking in a […]
Brand Storytelling Is Undergoing a Renaissance With Platform-Driven Creativity: Digitas’ Atit Shah
NEW YORK – We’re living through a renaissance in brand storytelling, one that demands both emotional intelligence and platform precision, said Atit Shah, Chief Creative Officer of Digitas North America. In an interview reflecting on the evolution of the Digitas NewFronts over the past 18 years, Shah described a creative world that has moved from […]