Programmatic Activation Summit 2025, a Beet.TV Leadership Series, presented by FreeWheel

Ad execs are coming to believe the infrastructure of the internet itself must be optimized to handle the “hyper scale” demands of live streaming events, where millions of concurrent viewers create unprecedented advertising challenges. These high-concurrency moments could require both technical backbone improvements and streamlined workflows between buyers and sellers to make every stream on […]

The rise of live event streaming presents a significant opportunity for advertisers, but executing programmatic ads during these high-stakes moments introduces unique challenges that require both technical solutions and human collaboration. With major sporting events like the Olympics and NFL games increasingly shifting to streaming platforms, the advertising industry is racing to adapt programmatic capabilities […]

As digital-first platforms begin to embrace live content, the programmatic infrastructure must mature to meet the increasing demands. Unlike pre-recorded content, where ad breaks and viewership can be accurately anticipated, live events are subject to sudden shifts in audience numbers. For programmatic advertising, that appears to require new industry standards and tools to handle the […]

The programmatic advertising landscape has undergone a dramatic transformation in streaming television over the past decade, with the traditional hurdles of limited supply and publisher hesitancy giving way to sophisticated, integrated ecosystems. What was once a fragmented marketplace requiring advertisers to cobble together inventory from multiple sources has evolved into streamlined programmatic channels where premium […]

Streaming has become an integral part of upfront negotiations, with buyers and sellers discussing not just units and shows, but also the balance between linear and streaming supply. Now buyers are seeking signals from publishers to enable curation, allowing them to create custom packages of publishers and programs tailored to specific advertiser needs. “Every conversation […]

The traditional upfronts TV and sales process is undergoing a transformation, driven by the surge in streaming inventory, but the core concept remains intact. As linear TV dollars flow into the digital realm, negotiations are evolving to incorporate data, technology, and strategies to maintain the benefits of linear advertising in this evolving landscape. “The big […]