Programmatic Revenue Grows with CTV Popularity: ViacomCBS’s Leo O’Connor

Advertisers have more ways to buy commercial time as media owners open up their connected TV inventories to automated auctions. ViacomCBS, whose media brands include CBS, MTV, BET, Nickelodeon, Comedy Central and Paramount, has expanded its range of programmatic offerings as ad-serving technology grows more sophisticated. “Programmatic at ViacomCBS right now is a number of […]

 

Ad Serving is the Foundation of a CTV Tech Stack: Publica’s Ben Antier

The television advertising marketplace is undergoing a major shift as marketers seek to reach audiences who are watching more video on internet-connected devices. The digital transformation makes ad servers a fundamental part of the way video publishers help those marketers get seen by viewers. “For publishers, ad serving is the foundation of a tech stack. […]

 

CTV Shows Key Advantage with Data-Driven Ads: NBCUniversal’s Mike Reidy

Audiences can access a wider variety of content on digital platforms and gain more control over the viewing experience as they connect their TVs directly to the internet. That change in viewing habits creates a win-win situation for viewers and the marketers that seek to reach them. “For viewers right now, it’s the Golden Age […]

 

Re-thinking Ads For CTV: Xumo CEO Petrie-Norris

LAGUNA BEACH, CA – Between January and October, ad-supported VOD service Xumo saw a 2.5x increase in its user base – but the shape of the audience is not the only thing that is changing. In this video interview with Beet.TV, Colin Petrie-Norris, CEO of the California company acquired by Comcast in February, says he […]

 

30 Seconds To Infinity: Callahan on How Fox Is Re-Inventing The Ad Break

Traditional TV advertising may have settled on a commercial break consisting of 30-second commercials a long time ago. But, in the internet-connected TV (CTV) era, the old shapes are being rebooted. In this video interview with Beet.TV, Dan Callahan, SVP of data strategy and sales innovation at Fox, describes how new technology is ushering in […]

 

Toward Programmatic TV: Roku’s Parampath

There are those in the media industry who think anything that can be automated will be automated. But, when it comes to TV, even connected TV, it’s not yet entirely clear that everything will be automated. In this video interview with Beet.TV, Roku VP of product management for advertising Louqman Parampath describes how his company […]

 

Going Home: A+E’s Heftman On Viewer Targeting, Social Distancing

These days, the lives we lead are increasingly home-bound – and that’s exactly what marketers hope to capitalize on through new connected TV channels. In this video interview with Beet.TV, Senior Vice President, Advertising Sales at A+E Networks, describes two trends focusing on the home: Household-level TV ad targeting, and the quest for even more […]

 

Learning Digital’s Lessons: Discovery’s Murray On Programmatic TV

If you want to know which way the new digital TV ad sales will go in the next couple of years, look toward the experience of digital display – but not too closely. In this video interview with Beet.TV, Bill Murray, VP of programmatic solutions at Discovery, says a sprinkle of digital must be balanced […]

 

How To Drive CTV Ad Growth: Sling TV’s Tint

Advertising on connected TV has growth healthily lately, after a pandemic viewer surge combined with the maturation of the platform. But what will it take to sustain that growth. In this video interview with Beet.TV, Sling TV’s programmatic partnerships account executive Andrew Tint says education will be needed. Education needed EMarketer forecasts US connected TV […]

 

No Walled Gardens In CTV’s Last Mile: LiveRamp’s Jay Prasad

Connected TV has come a long way – but it still has a little way to go to fully realize the dreams of efficient, data-driven advertising that reaches individual homes. EMarketer forecasts US connected TV ad spending will reach $18.29 billion by 2024, more than double the amount spent in 2020, driven especially by YouTube, […]