Analyst Wieser: Ad Downturn To Cast Shadow on Cannes

Depending on which part of the industry in which you operate, the media and marketing landscape may look pretty buoyant still But one of the top media investment analysts sees a very different story looming. According to Pivotal’s Brian Wieser, the biggest marketers are now spending less in a drive to cut procurement costs – and that could […]

 

Simulmedia Switches On SaaS To Plug TV’s Hole, Dave Morgan explains

The man who founded early ad platforms Tacoda and Real Media is ready to have another go at running another ad-tech company with a self-service model. Simulmedia CEO Dave Morgan tells Beet.TV his current company, which helps advertisers and agencies link consumer purchase behaviour to set-top box data, will switch on a software-as-a-service model in the next couple […]

 

Kawaja’s Three Reasons For Digital Media Optimism

With fears of an advertising duopoly, concerns about shady agency practices, a downturn in VC funding and mounting anger at programmatic opacity, there are plenty of reasons to be bearish about the digital advertising ecosystem right now. But one of the leading thinkers and M&A advisers in the space doesn’t want you to forget the sector’s positive […]

 

OpenAP ‘Good News For Us’ Says Nielsen’s Hasker

If you thought broadcasters’ newfangled ways of selling TV ads using advanced audience-buying tools in 2017 will freeze traditional TV measurers out in the cold, think again. Fox, Turner and Viacom teamed to co-found OpenAP, a new consortium to agree on commonality in the way granular audience-describing datasets are described and made available. To many, these new techniques may […]

 

Taboola Flips To Cards To Give Publishers Infinite Engagement

In the last couple of years, the idea of “cards” has gained steam for presenting online information. Google’s Material Design aesthetic depends on cards, Facebook feed items are shown as cards. And now Taboola, one of the big companies powering recommended content at the bottom of publishers’ news articles, is going with cards, too. On Wednesday, Taboola […]

 

NBCU’s Yaccarino Lauds Set-Top Box Insights for Advertising Results

National marketers want “scale that’s smart” by combining the best data from digital platforms with premium television content. And to close the loop, they want to be able to transact on a currency that reflects their desired business outcomes, says NBCUniversal sales chief Linda Yaccarino. She wants to “shine a light on the need for […]