BoA Wants Facebook Transparency After Video Metrics Revelations

Bank Of America has joined the ranks of big-brand advertisers calling for Facebook’s advertising boasts to be more transparent, after the social network admitted inflating video metrics for two years. Last month, Facebook conceded it had erred in the way it calculates average video view duration, leading advertisers to believe in numbers that were actually overstated. “The error […]

 
 

New Digital Ad Best Practices Can Calm Consumer Chaos: IAB’s Rothenberg

During its first dozen years or so of existence, the Internet Advertising Bureau helped create digital advertising standards. But more recently, digital players have pursued extreme differentiation in their offerings, unleashing “chaos” that helped spawn problems like ad-blocking technology, says IAB CEO Randall Rothenberg. “It was industry standards, including things like the IAB standard ad […]

 
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