CES 2026

LAS VEGAS — Artificial intelligence models trained on low-quality data risk generating meaningless insights that then degrade further as models train on their own flawed outputs, creating a destructive cycle that obscures actual campaign performance. “One thing that I fear, especially with all the excitement around AI, is that the quality of the training data […]

LAS VEGAS — The traditional marketing planning cycle is dead. That’s the stark message for advertisers trying to succeed on discovery-driven platforms. For brands accustomed to lengthy campaign development timelines, the platforms where consumers now spend their time operate on an entirely different clock. “The speed at which you have to drive innovation and decision […]

LAS VEGAS –Sir Martin Sorrell, executive chairman of S4 Capital, has a blunt assessment of advertising’s future. Speaking with Beet.TV contributor David Kaplan at CES 2026, Sorrell said agentic AI “fundamentally challenges the model.” Strategic and creative under attack Sorrell argued that agentic systems threaten the traditional agency stack. “Strategic and creative is under attack,” […]

LAS VEGAS – At CES 2026, Comcast’s NBCUniversal rolled out an idea that sounds futuristic but solves an old headache: buying live sports ads without losing your sanity. Ryan McConville, chief product officer and EVP of ad products at NBCUniversal, said the company is testing agentic AI to automate live sports buying across streaming and […]

LAS VEGAS – At CES 2026, Albertsons Media Collective outlined how it is tightening measurement, expanding in-store media and using AI to link advertising more directly to sales outcomes. Senior Vice President Brian Monahan said the network is focused on shared growth across brands, merchants and shoppers. “We seek to live up to our name […]

LAS VEGAS — The gaming industry has long been the epitome of fragmentation – mobile gamers on tiny screens, console enthusiasts locked into expensive hardware, and PC players tethered to their desks. Now a new platform aims to unite them all on the largest screen in the house. PHYND is betting that the smart TV […]

LAS VEGAS – Agentic commerce is expanding how consumers shop rather than replacing existing channels, says Michael Komasinski, chief executive of adtech firm Criteo. Speaking with Beet.TV contributor David Kaplan at CES 2026, Komasinski said AI-powered assistants should be viewed as an incremental layer that complements search, social and retail media, not a substitute for […]

LAS VEGAS – Advertisers sounded a familiar concern at CES 2026: They still struggle to measure television and video spending across platforms in one unified view. That challenge has persisted for years, Julie Van Ullen, president, CRO of iSpot, said in this interview with Lisa Granatstein, editorial director of Beet.TV. The biggest gap has been […]

LAS VEGAS – Agentic AI and self-serve tools took center stage at CES in Las Vegas last week, marking a significant shift from assisting advertisers to actually executing media campaigns. Joining me in the bustling Beet.TV studio at the Vdara Hotel, I caught up with Reddit’s Stephen Riad, who was just promoted to EVP of […]

LAS VEGAS – Amazon Ads and Publicis Media unveiled new research on interactive video advertising at CES 2026. The joint thought leadership study focuses on interactive formats in streaming TV. “Yes, we’re really excited to announce and release the Joint Thought Leadership Study with Publicis Media today at CES,” Maggie Zhang, head of global video […]

LAS VEGAS – At CES 2026, Megan Pagliuca, Chief Product Officer at Omnicom Media Group, outlined how the agency is responding to fundamental shifts in how consumers discover information, shop and engage with media. Tightly linking live content, AI-powered search signals, influencer marketing and retail media into a single, measurable system is essential. Speaking with […]