CES 2025

LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]

LAS VEGAS – Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities. But consumer brands still must consider the sensitivities of a multicultural marketplace to understand the changing needs of customers and to create effective […]

The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their […]

LAS VEGAS – Retailers that sell advertising have become a significant force in the media marketplace, typically helping brands to reach consumers when they’re most ready to shop. As part of the broader category of commerce media, retail media networks also provide a way for brands to raise awareness. “We’re obviously seeing commerce media, retail […]

LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open […]

LAS VEGAS — Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. “We’ve put a lot of investment and resourcing around our […]

LAS VEGAS — The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive. “The year to come is, for me, programmatic,” said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with […]

LAS VEGAS — The advertising industry is on the cusp of a major transformation, as AI agents are poised to revolutionize the way campaigns are optimized and delivered, according to Hitesh Chawla, CEO of Silverpush. “Agent” is a catch-call term for an autonomous and self-directed piece of software that can take its own actions to […]

The upcoming acquisition of Teads by Outbrain will create a “real powerhouse for the open internet” that can offer advertisers a true, large-scale alternative to walled gardens, according to David Kostman, CEO of Outbrain. The deal, announced in August and expected to close in the coming weeks, will combine Teads’ pioneering outstream video capabilities with […]

LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advertising campaigns. Amid this fragmentation, business results underlie media-buying strategies. “When we think about measurement at OMD…we’re more focused on where we should be focused, which is client outcomes. It’s […]

An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. “If you […]

LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked […]

Smart ad-supported publishers and TV/video companies have been racing to provide advertisers with the tools they need to reach consumers across a fast-changing array of platforms. But what should they do next, to differentiate themselves in 2025? Lean in and embrace partnership, according to one tech exec who has been enabling those companies. Disney Praised […]

LAS VEGAS – Disney launched an advertising certification for live sports and entertainment, along with biddable deals for live sports using its ad server, the media giant announced at CES 2025. Google Display & Video 360, The Trade Desk and Yahoo DSP are the first demand-side platforms to receive the certification, while Magnite is the […]

LAS VEGAS — Search is changing — but so are the ad agencies that have long relied on the channel to reach audiences. At CES, Omnicom announced several new search-related partnerships with tech companies including the “granddaddy” of search, an indication that both sides are keen to evolve the opportunity. What’s more, OMG, and partner […]

LAS VEGAS  — The media industry has experienced significant fragmentation, making it difficult for advertisers to achieve scale and target effectively. NBCU aims to address that with a new, centralized platform that simplifies access to premium video inventory. Comcast’s new Universal Ads platform sets out to streamline the buying process for smaller advertisers, in particular. “We’re […]

LAS VEGAS — Comcast Advertising has unveiled Universal Ads, an industry platform designed to make it easy for advertisers who have built their businesses on social video and YouTube to buy premium video advertising. The goal is to open up the power of premium video to millions of advertisers. “We believe that premium video as […]

LAS VEGAS — Free ad-supported streaming TV (FAST) operator Xumo is partnering with Japanese electronics manufacturer Sharp to make its platform the operating system on a new line of Sharp TVs. Xumo plans to launch with Sharp “this year” on sets ranging from 50- to 85-inch screens in the Sharp Aquos QLED series, said Stephanie […]