IPG’s Data Chief Goes The Extra Mile, Beyond Proxies

CANNES – Brands need to break away from the limitations of traditional digital ad measurement, to embrace a world in which they can achieve true business outcomes. That is according to the tech chief of one leading ad agency. Compared with analog, digital advertising may be sophisticated but, without having full sight of outcomes like […]

 
 

WPP’s Sorrell Sees ‘Groundswell’ Of Client Attitude for Programmatic TV

CANNES – Sir Martin Sorrell says marketers are changing their attitudes toward programmatic media buying at the same time as the growth of alternative content continues unabated. In this interview with Beet.TV, he also talks about WPP’s investments in content producers and how advertising “in one form or other” is seeping into Netflix. In the […]

 
 

AI Taking One-To-One Personalization ‘To The Ultimate’: MEC’s Carl Fremont

CANNES – Having spent nearly four decades in advertising, Carl Fremont perceives artificial intelligence as “beyond transformational” and “completely disruptive.” For their part, marketers need to be brave and experiment with AI while not thinking short term about it, Fremont says in this interview Beet.TV with The Weather Company CMO Jordan Bitterman at the Cannes […]

 
 

More Standards For Advanced TV, Premium Video A Bulwark For Agencies: MEC’s Tim Castree

CANNES – Solving the challenges of optimizing advanced television and premium video surely will provide better audience targeting and advertising performance. But just as important, it’s also a “bulwark” for agencies to defend their turf against consultants and other forms of disintermediation. This is the viewpoint that Tim Castree brought to global advertising and media […]

 
 

OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options

CANNES – OMD’s Chief Investment Officer welcomes a warming of the discourse between traditional TV content providers and their digital counterparts. Not only does it reflect reality, embracing both is the only way for advertisers to meet their business objectives, says Ben Winkler. In this interview with Beet.TV, Winkler mentions a conversation he had onstage […]

 
 

Virtual Brain Models Put A Face On Big Data: AI Guru Sagar

CANNES — At this point in the early development of artificial intelligence, many people probably assume that typical AI applications revolve around textual deployments. But we if you could use AI to create lifelike digital brains that, implanted in 3D facial models, could give life and character to virtual avatars? As far-fetched as it may seem, […]

 
 

WPP’s Sir Martin Sorrell on Cannes: Excessive & Expensive But No Boycott

CANNES – Because it may have grown to become too big and too expensive, the Cannes Lions Festival of Creativity should be examined for its location and format, according to Sir Martin Sorrell. However, boycotting the event or not participating is not the right approach, according to the Founder & CEO of WPP. Sorrell’s comments […]

 
 

TV Is Moving Down The Funnel: Alphonso’s Gall

CANNES — Once upon a time, television advertising used to be all about igniting consumers’ initial interest, sometimes long before an eventual purchase. It’s called “branding”, raising awareness at the very start of the marketing funnel – with no real ability to track a TV ad’s specific impact on sales. But all that is changing, […]

 
 

AI Will Be Huge, But Hidden: Luma’s Kawaja

CANNES — Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? But all these new-wave developments could be set to revolutionise advertising, as well as the other industries they touch. Companies like IBM and Microsoft are pitching their cognitive […]

 
 

Mastercard Ad Intelligence’s Jay Sears: More Brands Focused On Business Outcomes

CANNES – Advertisers have made big strides in understanding issues like digital ad viewability and consumer attention. Now they need to focus more on understanding business outcomes. To Jay Sears, this means focusing not on proxies or clicks or even intention “but actual sales lift as the result of an exposed population seeing an ad.” […]

 
 

Britain’s Sky is Building ‘Common Addressable TV Currency’ With Rival Virgin

CANNES — The UK’s two leading pay-TV providers have teamed to develop a “common currency” for addressable TV advertising in the country. Sky (satellite) and Virgin Media (cable) may be fierce rivals, but this week they announced a “strategic partnership” to scale advanced TV ad targeting opportunities, against the common enemy of online platforms. In this […]

 
 

AI-Powered ‘Digital Humans’ Debut at Cannes Lions

CANNES – First off, don’t call them avatars. They’re “digital humans” with their own biologically inspired emotional models. And they are ready to help bring brands to life in amazing ways. In this, Soul Machines Co-Founder & CEO Mark Sagar walks The Weather Company CMO Jordan Bitterman through three immersive and utterly absorbing examples of […]

 
 

[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot

CANNES – Just as brands want to have a singular view of their users and prospects, forward-thinking media investment companies know they can no longer maintain channel-specific teams. It takes big investments in technology—some of it artificial intelligence-enhanced—to accomplish both. In the past 12 months alone, GroupM launched its global [m]PLATFORM and then bolstered its […]

 
 

More Advertisers Moving To Outcomes-Based Measurement: Nielsen Catalina’s Andrew Feigenson

CANNES – Andrew Feigenson joined Nielsen Catalina Solutions about six months ago hoping that the ad industry was moving toward an outcomes-based approach to measuring success. So far, he hasn’t been disappointed. “From an advertiser perspective, we’re seeing a lot of that right now. Brands that are actually taking sales impact as a KPI and […]

 
 

Washington Post’s Jarrod Dicker: AI Benefits Journalism And Advertisers

CANNES – Lost in the headlines about so-called fake news is the reality that artificial intelligence is making things better. But it’s not lost on Washington Post. “I think the way we think about AI is how to strengthen our journalism,” Jarrod Dicker, Washington Post’s Head of Commercial Product & Technology, says in this interview […]

 
 

Turner’s Levy Sees Great ‘Race To The Middle’ Of Media

CANNES – Each side needs a little of what the other has got, and they are coming together to make something better. That is one way to describe the current state of media – at least according to Turner president David Levy. Speaking with Beet.TV in this video interview, he sees a convergence of digital and […]

 
 

Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So

CANNES – Who would ever have thought that the world’s biggest festival for celebrating creativity in marketing would have ended up discussing artificial intelligence, blockchain and cognitive technologies? Those were some of the trends on the lips of ad execs as Cannes Lions got underway early this week – but how could they help advertisers? […]

 
 

AI Can Make Banking More Personal, Less Transactional: BOA’s Meredith Verdone

CANNES – Bank of America believes that artificial intelligence, along with its upcoming digital assistant dubbed Erica, will make the financial giant more nimble and predictive with its customers. “I think it’s going to be an incredible enabler and make us much quicker,” BOA’s CMO, Meredith Verdone, says of AI in this interview with Beet.TV […]

 
 

Starcom Worldwide’s Lisa Donohue Surveys The Spectrum Of AI Benefits For Brands

CANNES – Artificial intelligence offers brands a wide spectrum of new capabilities, from machine learning insights to enabling more human experiences and interactions. “AI is in many ways like that word innovation,” says Lisa Donohue, Global Brand President of Starcom Worldwide. “There are so many parts to AI that fall under the equation.” In this […]

 
 

Clients ‘Want Us To Pull Down The Walls And Make It Easy For Them’: OMD’s Mainardo de Nardis

CANNES – The OMD Oasis, an annual fixture at the Cannes Lions Festival of Creativity, doesn’t lack things to do and see. But its core mission is to make things simple for marketers at a time when creativity and technology are always intersecting. At the same time, the personal ambition of OMD Worldwide’s CEO, Mainardo […]

 
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