The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by Instacart

CANNES — Retail media is booming, but with more than 250 retail media networks (RMNs) in play, and counting, brands and agencies are facing what one panelist called “overwhelming complexity.” At the Cannes Lions International Festival of Creativity, industry leaders from Dentsu, The Trade Desk and Instacart agreed: the way forward lies in collaboration, simplification, […]

CANNES – With retail media networks multiplying and brands demanding better measurement, Instacart’s Adam Silverblatt believes the industry is headed toward consolidation, and accountability will be the deciding factor. Speaking at the Cannes Lions International Festival of Creativity, Silverblatt, Instacart’s head of off-platform ad sales and strategy, said retail media is evolving beyond its roots […]

CANNES – Instacart is leaning heavily into measurement, attribution and advanced technology as retail media networks face growing demands for transparency and incremental performance. That was the message from Morgan O’Hara, senior director of food brand partnerships at Instacart, in an interview with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “We […]

CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the latest fragmented ecosystem. This is the view of Tim Castelli, VP, global advertising sales, Instacart, who believes the industry is entering a necessary phase of consolidation. In this video […]