The Beet.TV Leadership Sessions at Cannes Lions 2025, presented by Albertsons Media Collective

CANNES – Retail media networks are rapidly reshaping the way brands and agencies collaborate, according to experts from Albertsons, Google and Spark Foundry. As these networks harness invaluable shopper data, they offer new opportunities for agencies to drive sales while navigating the complexities of multiple retail platforms. These evolving partnerships are essential for brands looking […]

CANNES – Retail media has gone from niche topic to industry obsession in just a few years, and Liz Roche, vice president of media and measurement at Albertsons Media Collective, says the reasons are clear. “I think especially this year, we’re in a pretty interesting climate when it comes to just our political climate and […]

CANNES – The explosive growth of retail media is creating new opportunities for brands to harness first-party data, but that growth depends on trust, privacy, and evolving the consumer experience, says Shawn McGahee, head of retail media at Google. Speaking with Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity, McGahee called […]

CANNES — Some companies bring panelists and talking points to Cannes Lions. Albertsons brought a fully-fledged grocery store. For Albertsons Media Collective, the chain’s media arm, the physical store at Cannes, stocked with products ready to be sold, represented the ultimate goal: getting products off the shelves and into customers’ hands. According to Evan Hovorka, […]

CANNES — For many modern agencies trying to prove their worth, the ultimate challenge lies in connecting the dots between a consumer seeing an ad and making a purchase. In that quest, manyare increasingly looking to retail media networks, which hold the first-party purchase data necessary to verify whether a campaign truly influenced a sale. […]