Beet Retreat San Juan 2026, presented by Alliant and TransUnion

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search engines or social media networks. But tapping into this highly personal data carries significant risks of breaking trust if mismanaged, […]

For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, that era is definitively over. More Americans now watch television via streaming than through traditional linear broadcast. “Performance on CTV […]

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years debating what “premium video” really means. His answer: stop arguing and start measuring where people are actually looking. “We wanted […]

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold for a brand. A brand gets that from you because you want to then have your Kroger’s card or your […]

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. Condon, global head of advertising sales at Gracenote, a Nielsen unit, says the company’s data has quietly become part of […]

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re […]

SAN JUAN, Puerto Rico — As artificial intelligence begins creeping into media buying, Anthony Katsur, chief executive of the IAB Tech Lab, has a simple request for the advertising industry: slow down and agree on the rules first. “Standardization is needed or needed to be adopted in several areas,” Katsur said during an interview with […]

SAN JUAN, PUERTO RICO – At an industry event where conversations often drift toward what advertising might look like in five or 10 years, Lee Garfield is urging people to slow down and look at what is happening right now. The vice president of programmatic sales and agency relationships at Hearst Magazines, whose more than […]

SAN JUAN, Puerto Rico – Are you haunted by the ghosts of products past? Most consumers recognize the phenomenon of searching for a product only to be followed by advertisements for that specific item for weeks afterward. While this behavioral targeting strategy became an industry standard, it is increasingly viewed by some as an inefficient […]

SAN JUAN, Puerto Rico — As artificial intelligence reshapes the marketing ecosystem, a new hierarchy of influence is emerging. While automation will inevitably handle more of the day-to-day campaign mechanics, some think this will put a premium on the uniquely human ability to unearth consumer insights, build brands, and craft campaigns rooted in a deep […]

The vacation mindset is a spending mindset. New research from United Airlines’ Kinective Media and Marriott Media reveals that the vast majority of travelers make purchases they never planned on while in transit or at their destination, opening up opportunities for brands willing to meet consumers where their wallets are already open. The study found […]

SAN JUAN, PUERTO RICO – At the Beet Retreat San Juan, Suvadip Choudhury, head of television partnerships at Alliant, delivered a reality check to the TV ad business. Yes, we have more data than ever. No, that does not mean we should blindly chase every shiny behavioral segment that appears in a dashboard. “The TV […]

TelevisaUnivision, LG Ads and Roku are among the companies supporting the Boys & Girls Clubs of Puerto Rico by providing inventory to run 30-second spots on their Spanish digital platforms. It’s part of an effort to raise awareness and funds for a group that plays an essential role in the live of tens of thousands […]

Artificial intelligence discussions are shifting from theoretical to practical deliverables as the industry recognizes strong data foundations prove critical for realizing AI’s full potential. “We’ve all been talking a ton about AI, but it’s not just the technology, it’s about what we’re actually delivering now. It’s moving into an outcomes era,” Julie Clark, SVP, Diversified […]

LAS VEGAS – As the advertising industry debates how quickly agentic AI will move from theory to practice, Alliant says the shift is already tangible inside its business. Speaking with Beet.TV contributor David Kaplan at CES 2026, Margo Hock, vice president of digital partners, said Alliant’s acquisition of AnalyticsIQ is now entering a critical phase. […]