Target’s Roundel Unit Inks Data Deal with Disney for TV Ad Planning

Roundel president Kristi Argyilan wants the industry to see her company as more than just Target’s shopper marketing arm. To prove it, Roundel signed a deal with Disney, which it announced this week, to provide the company with data that would help brands plan their inventory buys for linear TV around a more targeted customer […]

 

IAS’ Connected TV Fraud Detector Launching In 2020: Utzschneider

If you thought that ad fraud happened on classical digital platforms and would never impact TV, it may be time to think again. Integral Ad Science (IAS), a vendor of digital ad verification software services, has this year beta-tested a new tool aiming to apply similar processes to connected TV ads. Now the new system […]

 

CIMM’s Clarke Wants More Multi-Platform Measurement

There may be several competing digital media measurement standards already out in the marketplace, but Jane Clarke thinks they don’t capture the full picture, so she wants to plug the gap. Clarke has led the Coalition for Innovative Media Measurement (CIMM) since it was formed in 2009 by television content providers, media agencies and advertisers […]

 

Holiday TV Ad Spend Is Disconnected: OpenX Research

The summer may barely be over but this is the time of year when many brands’ forward focus shifts to the holiday season, and marketing strategies to get in front of shoppers. This year, they will find consumers who are more optimistic about spending but who may also be more difficult to reach. That is […]

 

Advertising Is Fundamentally Misunderstood: Pluto TV’s Calacci

Pluto TV’s OTT streaming service is free but ad-supported, and chief revenue officer Rich Calacci believes that as long as those ads are properly targeted at the right audience, viewers won’t mind. “I don’t think there’s an aversion to commercials or advertising broadly. I think it’s fundamentally misunderstood,” says Calacci, speaking with BeetTV at Advertising […]

 

Attribution Is Still a Work in Progress: Epsilon’s Hawes

Now a Publicis company, Epsilon’s vision is to put data at the core of everything the advertising group does. Stacey Hawes, president of Epsilon’s data practice, is responsible for curating and monetizing third-party data assets at Epsilon. Her role now extends to the broader Publicis Groupe, which acquired Epsilon in July for $4.4 billion, rendering […]

 

Innovid Makes Big Data & Analytics Move with Roku Partnership, Chalozin explains

Roku, Inc. and Innovid today announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. The new solution marries OTT and linear TV occurrence and identity data from Roku’s 30.5 million active accounts as of June 30, with Innovid’s OTT ad serving […]

 
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