Four Unique Sponsorship Opportunities
Overview
For the past eight years, Beet.TV has extensively covered CES, conducting interviews from the convention halls to hotel suites. It has produced scores of videos from the event, many of which continue to be viewed and shared. In January in Las Vegas, it will produce a series of 40 interviews with the industry’s top leaders.
Beet.TV enjoys deep access to the people who are driving the media, marketing and technology business. It creates videos that start conversations and it drives business outcomes for its sponsors.
Beet videos appear on Beet.TV and its social channels and are widely shared. Videos also appear on LinkedIn, YouTube, Reuters and The Drum. Beet.TV produces more video content around media and marketing than any other publisher.
This year in Las Vegas, Beet.TV will partner with just four sponsors. The sponsors will enjoy brand visibility, content input, editorial coverage of their key executives along with key clients, and valuable facetime with customers and prospects.
The videos of the 40-part series will enjoy some 200,000 video views and over one million social and marketing impressions. All the videos and the related marketing will be deeply associated with the sponsors.
Videos will be produced primarily at the Beet.TV TV studio in a suite at the Cosmopolitan. Additional videos will be produced on the floor of the Aria convention space.
The videos will be aspirational and forward thinking. The editorial scope will be guided by the marketing goals of the four sponsors. The principal themes will likely revolve around:
- Data and Advance Television: planning/performance/attribution
- Video Advertising Form Factors: interactive, new platforms, ad load, DCO
- Programmatic Trends and Solutions: from the buy and sell sides
- Identity Graph and Targeting
- Brand Safety and Privacy
Key Sponsorship Benefits
- Deep association of the logo with all in-stream advertising, banners, email and retargeting, for the entire 40-video series.
- 5 videos of the sponsor’s executives and/or its customers
- On location meet and greet with interviewees
- Collaboration with Beet team on themes and content of the series
- Use of video files by the sponsors for their marketing and social channels
- Co-host the Beet.TV annual mixer on January 8 at the Beet suite at the Cosmo with industry leaders
- Domain exclusivity with the series co-sponsors