As data has powered targeted buying of digital media, it is beginning to transform TV advertising planning and buying.
This development was evident at the recent TV Upfront. For marketers, data-powered audience and addressable/household specific buying present new opportunities.
As thousands of marketers and and agency executives gather in Orlando for the annual ANA Masters of Marketing Conference, Beet.TV is producing a series of 25 video interviews with key industry influencers.
Topics to include: reach vs. targeting and audience scale; advancements in audience indexing; a view of the balance between the Upfront vs. scatter market; the evolving use of data in performance and ROI; and the changing value and form factor of TV advertising creative.
Taping will take place at the Conference on Thursday and Friday, October 20 and 21. To suggest an interviewee, please contact Katy Charles at email@example.com
Videos will be published on Beet.TV and widely via syndication to the Huffington Post, Reuters and shared on social media.