Andy first embraced filmmaking as a form of artistic expression when he was a high school student in Great Neck, Long Island. He was introduced to filmmaking by the multimedia artist Michael Singer.
He borrowed the football coach’s Bolex 16mm camera and recorded his own story of love and alienation. The 11-minute film was discovered by the Young Filmmaker’s Foundation, a Manhattan-based youth arts group that helped teens express themselves by producing short films. After school, for months, he travelled to the group’s lower East Side where he edited the film.
The film “Page 2” featured his high school friends as the actors and others as musicians who created and recorded the soundtrack. It was commercial distributed nationally to parent teacher associations and other groups concerned with teens.
Andy follow-up with two more films during his high school years.
Attending Antioch College, he focused on the emerging art form of video. His studies encompassed art, early education, philosophy and Eastern religion. Education was his major. He graduated in 1974.
It was during college that Andy developed his skills as an event promoter. With the cooperation of the college, he produced campus concerts with Poco, Chic Corea and John McLaughlin.
Moving to San Francisco in 1974, he taught video arts at Antioch College/West. He also pursued his interest in music promotion. He became a personal manager for the jazz/rock group Listen with Mel Martin. He was the publicist for the venerable jazz club the Keystone Korner and became the San Francisco correspondent for Down Beat, the magazine for the jazz world.
Moving to New York in 1976, he quickly become part of the avant garde jazz scene, producing weekly concerts at an art gallery in Manhattan’s SoHo district. For two years, at the gallery, he presented many noted artists in “new jazz”movement including Anthony Braxton, Dewey Redman, Paul Motian, John Abercrombie, David Murray, Sam Rivers, Mike Nock and others.
The concert program was visited by legendary theatrical producer Joseph Papp who invited Andy to present jazz performances at the Public Theater of the New York Shakespeare Festival.
For the next three years, he presented a series of nearly 100 concerts with notable artists including Betty Carter, Cecil Taylor, the Art Ensemble of Chicago, Archie Shepp, the Heath Brothers, Pat Metheny, Oregon, the Gil Evans Orchestra and many others. Concerts were presented at the Pubic Theater, the Delacorte Theater in Central Park and at the Shubert Theater on Broadway.
In 1979, Andy was invited to join CBS Cable, the fledgling arts channel launched by CBS. He was hired to produce jazz programming for the new network. He produced shows with Count Basie and Betty Carter. The network closed shortly, and Andy moved on, to his interest in promotion.
He joined a small public relations firm in 1980 before joining the presidential campaign of Mondale Ferraro in 1984 where we served as press officer in the New York office. Shortly after the campaign, he joined the powerhouse New York public relations firm of Howard J. Rubenstein Associates.
At Rubenstein, he worked on a variety of clients in technology, legal services, beauty and media. It was his work with media clients that propelled his future career path. He represented The National Law Journal and all of Hachette publishing including Elle. He rose to the title of Senior Vice President. He moved on to launch his own public relations firm in 1992.
Andrew P. Plesser Associates, Inc, represented a range of clients including the Estee Lauder Companies, Conde Nast publications including Self, Gourmet, Wired and Architectural Digest.
With book publicist Kent Holland joining in 1995 as partner, the firm was renamed Plesser Holland Associates. New clients included Ziff Davis, Red Herring, The Deal, ZDNet, CNET and Dartmouth College.
In 1983, he married Kathy Panken, a medical student who would graduate as a physician in 1985. She went on to specialize in radiology and women’s imaging in her own practice. Andy and Kathy have two children, Benjamin born in 1985 and Rebecca in 1988.
In 2005, Andy rediscovered his affinity for the camera when he decided to produce and publish
a series of 5-minute video interviews with the Dartmouth College business school faculty members. The videos were published as a video blog, using TypePad and VideoEgg as the Flash video platform. The videos were widely shared by faculty members via their listservs and email lists.
In 2006, Andy launched a media-focused video blog called Beet.TV as separate enterprise from the PR business. The videos would with a focus on media innovation, particularly around innovative Web video. Understanding video as innovative tool was an extension of Andy’s personal journey as a young filmmaker and as a producer.
In June 2006, Beet undertook its first major reporting project with a visit to Google in Mountainview, California for interviews with then video head Hunter Walk.
In 2013, Plesser Holland was sold to the Chicago-based marketing and PR firm ASGK the firm founded by Eric Sedler and David Axelrod. Beet.TV continued as a separate corporate entity Beet Media LLC.
Since 2006, Beet.TV has published some 8,000 videos, recorded in its studio and at industry events in the United States and Europe. Video are published the Beet.TV web and mobile sites, via Reuters Insider and its social media channels of YouTube, Twitter and LinkedIn.