Month: April 2013
Vast Majority of Ad Tech Start-ups Will Fail, GroupM’s Rob Norman
Most of the advertising startups who pitch their new services and products to agencies will never return money for themselves or their investors, says Rob Norman, Chief Digital Officer at GroupM Global, during an interview with Beet.TV at the Beet Retreat 2013 in Vieques, Puerto Rico. “Of every 100 companies that come to see me, 85 won’t […]
Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier
Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how […]
Washington Post’s Vijay Ravindran: Web Video Has to “Stand on Its Own”
The Washington Post, an early innovator in Web video, which won awards but was “not necessarily Web friendly,” is developing video programming that both works in the context of articles and “stands on its own” outside the article page, says Washington Post Chief Digital Officer Vijay Ravindran in this interview with Beet.TV We spoke with […]
HuffPost Live Claims 48 Million Monthly Streams of Clips
While the live viewership of the HuffPost Live is modest, viewership of short from the daily, 12-hour talk show, has reached 48 million, reports Peter Kafka in AllThingsD. Earlier this year, we spoke with Huffington Post Media CEO Jimmy Maymann about how the fledgling network has become a vast creator of video clips which are […]