YuMe Research Roadshow

Research: Original Web Video Ads Outperform TV Shovelware

New research by Dynamic Logic, a unit of Millward Brown, for video ad tech vendor YuMe has shed a light on the relative performance of different approaches. According to the viewer survey, original video ads shot specifically for the web outperform ads repurposed from TV three times for aided brand…

Research: IPG Zeroes In On Tablet Video Users

NEW YORK – The results of research which has indicated strong characteristics in favor of tablet video were obtained using techniques cut from tablets’ own cloth. IPG Media Lab’s research for YuMe found tablet users are most likely not to multi-task whilst watching video. “We had a very large sample…

Research: Tablet Video Apps Capture Viewers Better Than TV

Tablet devices could focus viewers’ attention on video content – and ads – far more than any other screen, including TV, new research has found. Consumer polling by IPG Media Lab for video ad tech firm YuMe shows tablet users are least likely to multi-task whilst watching video. “[With TV],…

Brands Should Build Creative Specifically for Tablets, Study Reveals

NEW YORK – Given the ad receptiveness of tablet viewers, brands should start building creative specifically for tablets, following some best practices for the medium, says Scot McLernon, Chief Revenue Officer at YuMe, in an interview with Beet.TV. For instance, short-form ads are often more memorable and have higher completion rates. Also,…

Tablet User Ad Recall High, Study Shows

NEW YORK – The tablet is on pace to become a vital screen for watching video and ads in video, says Travis Hockersmith, VP of Client Services at YuMe in an interview with Beet.TV. “We do see tablets as more or less the future of video consumption,” he tells us,…

Tablet Users More Attentive, Tablet Ads Generate Better Recall, IPG’s Manatt

Videos ads on tablets often grab a viewer’s attention more because tablets are highly personal devices and consumers are usually holding them in their hands, says Kara Manatt, VP, Consumer Research Strategy at IPG Media Lab in an interview with Beet.TV. IPG studied tablet effectiveness and drew several takeaways – consumers often…