Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. “It’s a huge problem,” he told Beet.TV. “It stems across every screen and every platform.” Including of course, connected TV, … Continue reading Quigley Simpson’s Marsden: Ad Fraud Remains “a Huge Problem”