Attention Can Drive Omnichannel Results: Teads’ Pintarelli

In the last couple of years, the media industry has been paying more attention to¬†attention as a new way to measure media effectiveness. But attention as a metric doesn’t just have to focus on what an audience¬†saw. Monique Pintarelli, President, North America, Teads, thinks it can also be used farther down the funnel. In this … Continue reading Attention Can Drive Omnichannel Results: Teads’ Pintarelli