‘We Want to Support As Many Identifiers As Possible’: TransUnion’s Frans Vermuelen

SANTA MONICA, Calif. – Stricter privacy laws and growing legal liabilities for information security have pushed the media and marketing industries to find a technology that will help them to track people’s exposure to advertising without invading their privacy. The development of privacy-centric identifiers is significant for consumer data company TransUnion. “In many cases, a … Continue reading ‘We Want to Support As Many Identifiers As Possible’: TransUnion’s Frans Vermuelen