The Value of Video Advertising, a Series from Cannes ’15

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The Value of Video Advertising, a Series from Cannes ’15

CANNES – We are living in the “golden age” of television which is being populated by an unprecedented amount of premium programming, says Liz Dolan CMO of Fox International Channels.   For advertisers, this represents new opportunities – including powerful brand association with shows via social media, she explains. She cites the “Walking Dead” as an […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

“Uninterrupted,” a video site of videos by prominent athletes had its official launch in Los Angeles this week.   In Cannes last month, we interviewed James’ longtime business partner and childhood friend Maverick Carter about their new venture which is being published in partnership with the Bleacher Report.  The series initially launched last December. We […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES –  Native advertising was very much part of the conversation at Cannes Lions with the BBC and others announcing ambitious initiatives.  One of the most talked about was the announcement of a joint venture between WPP, Snapchat and the Daily Mail around a native advertising initiative called Truffle Pig. At Cannes, we spoke with Rob […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — BBC News has managed to mix online video and text since the late 1990s. But why keep the two separate? Now the organization is ensuring both are on-screen at the same time, launching a product called “stick video”. “The idea is that the video player moves with you on the screen,”BBC Global News sales […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — The large number of media accounts currently up for review comes down largely to issues of pricing, trust and transparency, according to Lou Paskalis, Bank of America’s SVP-Global Media Investment. “We are in an upheaval we’ve never seen before in this business, and marketers realize they need a new pathway to market, and they’re […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES –  Hulu, the giant video portal supported by three of the four U.S. television networks, has become the biggest ad-supported, IP-delivered platform in the living room, says Mike Hopkins, CEO in this interview with Beet.TV Regarding advertising, he says that Hulu has found the right mix of targeting ads and managing the ad load […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES —  Artificial intelligence is poised to become one of the biggest changes wrought by technology in the advertising business in the years ahead, says Mike Cooper, CEO Worldwide of PHD, in this interview with Beet.TV.  “In ten to fifteen years time, artificial intelligence will take decisions out of our hands about what we do, and there […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — Social platforms have made some big announcements in recent weeks, with both Twitter’s Project Lightning and Snapchat’s 3v Advertising due to usher in auto-playing, full-screen videos. You might expect that vertically-oriented video would present a challenge to advertisers, who, traditionally, have redeployed ad creative first designed for TV’s landscape screen. But GroupM chief digital officer […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — TV ads aren’t as effective as they could be online because viewers instinctively want to be able to exert choices over otherwise passive content. That’s according to an ad exec whose company enables that functionality. “We have incredible budgets for television commercials. What we haven’t really seen is incredible production budgets for digital […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in review by clients. We spoke […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ads via mobile and other platform in real-time. […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as the site is called in the States) and Dr […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now it looks like […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — How should a financial giant market to young adults in the digital age? By giving it to them straight. That’s according to Vice Media CEO Shane Smith, whose publishing company us helping Bank Of America do just that. At Cannes Lions, the bank announced the launch of The Business Of Life, a video […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — According to GroupM Chairman Irwin Gotlieb, many media reviews are happening at least in part because of a bad habit agencies have developed of promising too much. “Everything comes home to roost eventually,” says Gotlieb in an interview with BeetTV at Cannes this week. “Those who over-promise massively and fail to deliver have […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES —  As media agencies have to work harder for clients in today’s digital world, they are finding a big benefit they bring lies in analyzing audiences, says Doug Ray, U.S. CEO & Global President at Carat, in this interview with Beet.TV. Audience buying, of course, is all the rage. Likewise, the ability to understand audiences may separate the […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

CANNES – Technology is allowing advertisers to target specific audiences and even individuals, rather than demographic groups.   With this targeting is coming new ways for attribution modeling determine the impact of media, explains Brian Terkelsen, President of MediaVest, in this interview with Beet.TV We spoke with him about attribution models, addressable TV and the […]

 
 

The Value of Video Advertising, a Series from Cannes ’15

Big media companies don’t usually buy vendors that want to rip up their historic main funding mechanism. But true[X] wants to reboot the way advertising is delivered by 21st Century Fox, which acquired it for $200 million in December. What is true[X]’s big idea? Rewarding viewers for interacting with good ads by showing them fewer ads overall, says […]