liveramp

SAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach Joiner, Strategic TV Publishers BD Manager, LiveRamp, says: “Identity is critical to TV, especially from a planning perspective.” Joiner says new […]

MARCO ISLAND, FL — Why did data company LiveRamp acquire last month acquire Habu, one of the leading vendors behind the crop of clean room software suites? For Scott Howe, CEO, LiveRamp, it’s about fit and the future. In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, Howe describes the deal and more […]

CANNES — As privacy becomes paramount and third-party data faces increasing scrutiny, “clean rooms” are emerging as a much-talked-about tool for businesses. But, according to Travis Clinger, SVP of Activations & Addressability at LiveRamp, it’s not the clean rooms themselves that hold the power, but their functionality and their ability to facilitate secure, meaningful data […]

CANNES — In the dynamic world of digital advertising, ‘clean rooms’ are starting to take center stage. Born out of the need for privacy compliance with GDPR in Europe, clean rooms are shaping up to be more than just a feature, but a critical tool in the data collaboration landscape. In this video interview with […]

CANNES — Over the last year, “clean room” technology has rocketed in popularity, as a means to enable privacy-compliant data integration. But it’s not just data that needs to get integrated, it’s also the clean room tools themselves. That is according to Travis Clinger, SVP, Activations & Addressability, LiveRamp. In this video interview with Beet.TV, Clinger […]

The dream for many in CTV is that the emerging medium will finally allow for TV advertising to work just like digital advertising, where everyone is delivered a customized ad each time they log on. Radha Subramanyam president and Chief Research and Analytics Officer, CBS Corporation, has a question about that. “Is that what we […]

NEW YORK – Terry Kawaja, CEO and founder of Luma Partners, knows the ad tech/martech ecosystem better than most. He’s not so sure there is room for a flurry – let alone a whole Lumascape slide worth – of clean room startups. “I have a mixed view on clean rooms,” Kawaja told Beet.TV. “Do you […]

TV advertising is becoming more complicated. At the same time, TV ad buying and selling needs to become much simpler. That’s why Paramount is looking to bring together its sales teams to better reflect advertisers’ budgets and needs, while also striving to not over complicate things. Thus, the media giant is, “thinking about total video […]

Addressable media can bring better results to advertisers – but there is still an understanding gap between the potential and the realization. That is according to an ad-tech leader at the sharp end of brands’ use of ad data. In this video interview with Mike Shields for Beet.TV, Scott Howe, CEO, LiveRamp, says he wants to […]

SAN JUAN, Puerto Rico — Could a new technology designed to make data collaboration easier actually wind up creating even more fragmentation problems? Travis Clinger thinks so, and he wants to see a solution before things get out of control. In this video interview with Joanna O’Connell at Beet Retreat, Clinger, SVP, Activations and Addressability, […]

SAN JUAN, PR — One of the hottest ad-tech trends already of 2023 could be so transformative, it could simultaneously help brands make innovative use of data combinations whilst also enforcing privacy consciousness. That is according to David Eisenberg, Chief Strategy Officer, LiveRamp. In this video interview with Beet.TV, Eisenberg says “clean room” environments are […]

SAN JUAN, PR — Little by little, more new TV ad inventory is becoming addressable, as new connected pathways light up IP-enabled streaming. But, even as this happens, is the industry really making the best use of the latest software? In this video interview with Beet.TV, one ad-tech exec warns one of the hottest tools […]

It is an ad-tech world some think is beset by “fragmentation” problems. But Travis Clinger sees that world coming together in a spirit of collaboration and interoperability. In this video interview with Beet.TV, Clinger, SVP, Activations & Addressability, LiveRamp, says the upcoming Beet Retreat 2023 San Juan is the place where a better ecosystem could […]

SANTA MONICA — Few people relish the sight of gathering economic clouds. But Travis Clinger can see the sun on the other side of the storm. While many people see the rise of “addressable” media like connected TV as best enabling targeting capability, Clinger, SVP Activations & Addressability, LiveRamp, says the same tech can also […]

Digital channels like social may have a head start when it comes to applying identity to ad targeting. But TV, thanks to internet connectivity, is catching up. In this video interview with Jon Watts for Beet.TV, Will Keggin, Director, Advanced Advertising, UK, LiveRamp, explains how brands are taking an interest in the UK. Broadcaster innovation […]

LOS ANGELES  – A lot can change in a year. A year ago, as the pandemic bedded in, ad buyers were holding on to their money, pushing it down the marketing funnel and calling for a delay to the upfronts, the traditional annual season in which TV and video networks pitch for advance ad spending […]

A new report shows ad buyers have a laundry list of changes they would like to see to addressable TV ads, if audience-based buying is to become more popular. But recent changes may suggest some of their prayers may get answered. In this video interview with Beet.TV, Jay Prasad, chief strategy officer, describes some of […]

Connected TV has come a long way – but it still has a little way to go to fully realize the dreams of efficient, data-driven advertising that reaches individual homes. EMarketer forecasts US connected TV ad spending will reach $18.29 billion by 2024, more than double the amount spent in 2020, driven especially by YouTube, […]

SAN FRANCISCO – They may have come to regard their own customer and prospect data as closely-guarded information. But retails have plenty to gain from sharing their customer data with other organizations. New software allowing that to happen in a way that respects both user privacy and client confidentiality now promises to unlock those benefits. […]

SAN FRANCISCO – How can ad platforms hope to front up against Google and Facebook when the fabric of ad targeting is being ripped apart? By laying a new infrastructure, says Travis Clinger. Third-party cookies are being deprecated by browser makers and Apple is switching its Identifier For Advertisers (IDFA) system to opt-in by consumers […]