NEW YORK – The media landscape is being transformed with the greater availability of data to help brands decide the best ways to reach new or existing customers with their marketing campaigns. “When you have streaming content, when you have viewership, when you have engagement – one of the most amazing things about the NewFronts […]
It may be becoming a media world premised on agility, but it seems media agencies remain intrigued by the prospect of upfront media buys. In this video interview with Beet.TV, Karen Chan, Group Director, Investment Innovation, GroupM, says the recent IAB NewFronts, a showcase for digital publishers to tout their slate and capabilities to ad […]
NEW YORK – As brands seek ways to broaden the reach of their advertising campaigns, streaming aggregator Chicken Soup for the Soul Entertainment has multiple touchpoints with consumers. Its distribution includes thousands of in-store DVD kiosks after last year’s $370 million acquisition of Redbox. “Redbox is a unique platform. It is really the only one […]
It is now 15 years since digital media publishers have had their own version of TV’s upfronts sales season – so how is IAB’s NewFronts changing? In the middle of last week’s 2023 NewFronts, where more than 40 events showcased offerings from even more sellers, IAB CEO David Cohen sat down with Beet.TV to take […]
If advertising to Disney’s authenticated audience base works, Tal Chalozin may be about to find the proof. Chalozin, CTO & Co-Founder, Innovid, has just signed a deal in which his company’s InnovidXP converged TV measurement platform will power measurement of outcomes such as app conversion and web visitation across Disney Advertising’s addressable footprint. The deal […]
The problems of Puerto Rico may seem daunting and intractable, but for the island members of the Boys & Girls Clubs of America, their aim is true: Helping children living below the poverty level to reach their full potential. For this wonderful organization, the future glows bright. They are inspiring and they make a difference. […]
The problems of Puerto Rico may seem daunting and intractable, but for the island members of the Boys & Girls Clubs of America, their aim is true: Helping children living below the poverty level to reach their full potential. For this wonderful organization, the future glows bright. They are inspiring and they make a difference. […]
CANNES — At this point in the evolution of media, many major-brand advertisers are looking far beyond local news as a marketing channel. To many, news itself has become a problematic channel, whilst the increased scale offered by national or global distribution has proved more attractive. But some of that could be about to change, […]
CANNES — Many observers saw the future destruction coming. Craigslist’s local ads posed a clear threat to classifieds, social networks presented rival sources for community news; all began long ago. Still, local news publishers, when they were in the throes of attempting to build their own digital platform, often found it hard to see that […]
CANNES—At LEGO Group, marketing people are the “uber conductors of the symphony” that drives product innovation and business outcomes, according to Global CMO Julia Goldin. This is because the musically inclined Goldin considers conductors to be “not people who just orchestrate and coordinate,” she explains in this interview with Beet.TV at the recent Cannes Lions […]
CANNES — In media environments, the historic separation between “church and state” – editorial and commercial – has long served newsrooms well. But what if emerging technology imperatives said that both sides could now benefit more from shared interest? “When you look at the kind of the technologies that underpin this entire industry, you’ve always […]
CANNES—Brands talking about how they have aligned with cause or purpose marketing were hard to ignore at this year’s Cannes Lions International Festival of Creativity. But there’s a difference between the two, and marketers should be prepared to commit a few years to purpose, according to OMD Global Chief Strategy Officer Chrissie Hanson. “Brand purpose […]
CANNES—A year into the work of the CMO Growth Council, its participants are looking beyond individual brands to embrace the realization that they “touch all of humanity” and human purpose has risen to the fore, says Deloitte Digital CMO Alicia Hatch. The Association of National Advertisers and the Cannes Lions Festival started the CMO Growth […]
CANNES—When Julia Goldin was looking for her first marketing position, she thought it was the greatest job that one could have. “I felt that it was right at the crossroads of arts and science, right at the crossroads of humanity and business. Where did that go? I think that needs to come back,” the Global […]
CANNES—Connected television and its targeted advertising benefits come at a good but very busy time for Nissan Motor Corporation. The company is in the midst of completely re-working its internal and agency infrastructure in the walkup to 70% of its vehicle lineup being “completely refreshed” over the next 18 months. “We have to go to […]
There must be something about the air in Cannes that brings out a certain positivity. Vice Media arrived at the Cannes Lions advertising gathering in June with HBO having cancelled Vice News Tonight and Disney having written off its investment in the company. But, speaking with Beet.TV, the outfit’s international and global chief revenue officer […]
CANNES—Having just celebrated its 108th anniversary, IBM is doubling down on core values. “That’s how all businesses future proof themselves is maintain that trust, that transparency, having an ethical stance and delivering that purpose to audiences,” says Chief Content Officer George Hammer. “When you see brands lead their creative with a purpose, I think people […]
The collection of modern, automated ad trading practices known as “programmatic” may seem to sit squarely with natively digital media and with on-demand video. But, little by little, other platforms are getting lit up with these new tricks, too – even good ‘ol linear TV. “On the linear side, (we) really have been focused on […]
CANNES—As a caretaker of the world’s eighth-largest brand, Tencent’s CY Lau believes that marketers must be both the ultimate trustees of brand legacy and “defenders of consumers.” As a member of the “Group of 25” under the aegis of the CMO Growth Council, Lau is hoping to create “congregations of marketing organizations” to restablish the […]
CANNES — Over the last year, one new set of technology has risen in ad-tech buzzphrase prominence – the “identity graph’. But, what is an identity graph and why does it matter? Simply, an identity graph is the collection of data points from disparate devices that, when pieced together, add up to indicate a single […]